Amer Services
Making service centres faster, smarter, and paperless — with one scan, customers get instant access to government-approved services.
The Challenge
Amer and Typing Centres in Dubai handle thousands of government-related requests every day — from visa processing and Emirates ID to labour services and medical typing. Despite their importance, many centres struggled with long waiting times, manual paperwork, and inefficient workflows.
With Dubai’s vision for smart governance and paperless services, traditional service models were falling short. Customers expected speed, transparency, and convenience, while management needed better tools for compliance, reporting, and operational efficiency.
Amer centres required a digital-first strategy that not only streamlined daily transactions but also transformed the customer journey — making government services faster, smarter, and more accessible with a single scan.
Our Approach
We recognized that Amer and Typing Centres served two critical audiences: customers seeking fast, hassle-free government services and centre operators striving for compliance, efficiency, and profitability.
Our strategy was to simplify the customer journey through QR-powered access while giving centres a smart management backbone. We studied workflows, customer pain points, and compliance requirements, ensuring the system wasn’t just digital — it was practical, accessible, and built for Dubai’s diverse community.
The key takeaway? Amer Services needed to be more than just a transaction platform — it had to become a smart ecosystem that empowered both customers and service providers.
The Solution
We developed a smart, end-to-end digital management platform that redefined how Amer and Typing Centres deliver services. By combining QR-based access, workflow automation, and secure digital records, the solution provided a seamless experience for both customers and service providers.
- Smart Access & Workflow Automation : QR code–based service access, automated queuing, and real-time status updates for faster, hassle-free processing.
- Seamless Finance & Multilingual Support : Integrated billing, automated invoices, and customer-friendly interface supporting Arabic, English, Urdu, Hindi, and more.
- Secure & Compliant System : Encrypted digital records, audit-ready reports, and full alignment with Dubai Government & Amer guidelines.
Results & Impact
- Boost in Service Efficiency: Automated queues and QR-based access cut waiting times by over 50%, ensuring faster and smoother processing for customers.
- Improved Customer Satisfaction: Multilingual, user-friendly interface empowered Dubai’s diverse population, making Amer services more accessible and inclusive.
- Enhanced Compliance & Trust: Secure, audit-ready digital records reinforced customer confidence while fully aligning with Dubai Government & Amer regulations.
